Meet Jamie Fulton of Gnarly Brand

@OCLeadinLady
3 min readNov 8, 2020

My name is Jamie Fulton and i’m from Fort Lauderdale, Florida. When l was younger l’d always want to help people and would strive to be different in everything I had ever encountered. Still to this day I find myself with the overpowering need to help others in anyway I can. As l got older my urge became bigger than I’d ever imagine, which lead to my family and I relocating to San Tan Valley, Arizona. I immediately saw a need for change within my city. I have this saying “ Leave your foot print in the sand of the earth”, so l started to do alot of different things like producing music for others, mentoring others in their life issues, and setting up photo shoots. Unfortunately nothing seemed to stick to the way l had envisioned, but this wasn’t the end, it was truly just the beginning.

I knew I had to keep the determination and love I have for creating something bigger than myself and to hopefully have an impact on others along the way.
So as l was sitting in my room a name hit me like a ton of bricks “Gnarly Brand “
When l started to look up the definition of the word ‘Gnarly’ it was exactly what l wanted to represent. Once l got the name l immediately started working because I knew this company would be a house hold name one day.
As l was working at Walmart l began to buy and invest in myself. l started with the heat press, then registration of the name/company, then started a website. At that point l knew I was ready to go. 2016 l put together a youth basketball tournament that was very successful. From that l knew that we were able to reach the youth with activities that pushed them to unremarkable limits.I knew that was our target and we were to aim for that everyday.

Now four years later l have been able to shipped Gnarly Brand clothing everywhere in the world like Florida, Georgia, California, DC, and now Africa which is a huge deal for the brand. As a company the goal is to make sure that youth has light in the tunnel not just at the end of it. The mission statement is Defy all Odds, Dare to Different, Change the Game, Stay Gnarly. Stay Gnarly is a phase that is designed to empower the youth, and know that it’s ok to be different as well as embrace who you are. So everyday, all day l want
everyone to Stay Gnarly.

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